The practical idea I have decided to create for COP is a global review app. With my conclusion in my essay determining the future of advertising to be through WOMM, what better way to communicate this research other than creating a concept for an app that places WOMM as a priority?
I hope with the app to create a market where the emphasis is shifted from spending vast amounts of money on advertising, to spending less on advertising and more on trying to create competitive products for sale. The ethos of the app intends to give more power to the consumer and create more of a balanced hierarchy between consumer and producer.
This becomes a win-win situation for both parties, with companies being able to spend less money on advertising and more on product research and design, and consumers are able to enjoy a more competitive market resulting in more innovations in every field. The app will be merely a medium for this and will run through donations (as not to bias the advertising space) and hopefully this will demonstrate that the app is there to help consumers, not make money off of them.
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