On final contemplation, I think Retrospect is an app that could definitely lead the way for advertising in new media. With educated design decisions led by academic research, I was able to create an app that properly identified a gap in the ever-evolving market and propose a concept that could be executed at any point.
Everything from the medium to the colour palette was carefully thought about, and fits the needs set out by myself at the start of the project. The project synthesises well with my essay, as the essay forms the basis of research for the future of advertising in new media, and my practical project is a means of execution of research.
The project is also design for change, aiming to change how consumer theory works entirely. An ambitious project, but with growth could be a whole new process to consumers choosing which products and companies to buy into. Focusing on the fact that Word-of-Mouth marketing is the most effective strategy to gain an organically grown loyal fanbase, Retrospect is simply a means of "getting the consumer and producer in the same room at a party, and forcing them to talk".
I enjoyed this project as I was able to further delve into consumer theory which is something I aim to research for my COP3 proposal as marketing theory is extremely useful for someone who wants to go into advertising.
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