- Reviewing
- Friendliness
- Professionalism
- Subtlety
For this I created a list of names I could use, and decided to ask for feedback on which was best.
ReviewMe
Retrospect
Reminiscor
OnceOver
TheReview
Whatdidyouthink
These were the six names that represented the company, and I created a survey to ask which name was best.
Out of the names listed, Retrospect was the one people liked the most. After asking people for more detailed feedback in person, people liked the phrase "In Retrospect," as it relates to reviewing something which is more subtle than a name like ReviewMe which obviously shows context. Due to the survey results, Retrospect will be the name of my project.
INITIAL LOGO DESIGNS
With my logos, I am trying to convey giving power to the consumer, but I feel that the fist is too aggressive and could portray negativity towards companies and drive them away. I need to create a neutral logo that empowers consumers to actively seek products without alienating the companies producing for the audience. I also need to experiment more with colour, as black and white isn't a friendly palette and doesn't relate to the content of my project.
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