In order to promote the app, I decided to create some posters that would be shown in and around large cities in order to attract a following for the app. I tried to play with the idea of giving consumers the power while companies have to cater to them. In doing this, the audience should feel empowered and in order to see more, there would be a way of researching further into the app before deciding whether or not they'd like to try it. Below are my designs so far:
These posters work well to attract the target audience of Retrospect, as they are direct bold statements targeted at people who share the same view of the world as Retrospect aims to achieve. I think these work well in trying to convert people from the normal consumer theory in place today, and into a more utopian version.
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