OUGD501 - COP2 [SB1] - How will advertising change in the future?

In order to form an opinion on how New Media affects advertising, I had to research the future of advertising and where it is predicted to go in the next 5-10 years. I came across an article on Wordstream titled '3 Trends that will change the future of online advertising'.

One of the upcoming trends they write about is PPC or 'Pay Per Click'. In the earlier days of PPC marketing such as when Google first invented AdWords, the ads weren't very targeted towards a certain audience, and hence was not see as a very effective advertising technique. However, with the introduction of cookies that track consumer behaviour on websites and even location etc., PPC marketing is becoming far more intricate and targeted towards a certain market. For instance, you are now able to only advertise to consumers that have previously been on your website (that indicates they were interested in your products at one point) which holds a much better customer conversion rate than random placement of AdWords.

Here are the other two forms of advertising that Wordstream believe will become a big trend in the future to come.

So as you can see, being able to autonomate marketing makes for a much more efficient method of reaching consumers, with the key medium being the internet. With the internet being so paramount in our lives coupled with the fact that it's much cheaper to advertise online, it's clear that the digital age has brought a whole new set of advertising tools that are here to stay.